Lavasoft Announces GrandSoft as Distribution Partner in Hong Kong

Gothenburg, Sweden
(March 31, 2010)
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Well-known anti-spyware pioneer Lavasoft today announced a distribution partnership with GrandSoft to promote its range of online security products in Asia.

While established as a globally renowned brand, with over 400 million downloads worldwide of its flagship Ad-Aware software, in order to address the increasing demand by Asian consumers for protection against escalating online security threats, Lavasoft prioritized local representation of its Internet security solutions in the Asian market. Kowloon-based GrandSoft will represent Lavasoft in Hong Kong, promoting Lavasoft’s Ad-Aware Internet Security product range and its additional world-class security and computer optimization tools.

“Competition among different Internet security solutions is very keen, however, we see the advantages of Lavasoft’s Ad-Adware over other similar solutions. And, we also see the increasing demand of Internet security solutions and its trend of becoming must-have software on every computer locally. The new collaboration with Lavasoft allows us to build and market Lavasoft’s Ad-Aware products to Hong Kong, providing customers with outstanding software which helps to protect their computers from Internet threats,” says Roy Choi, Sales & Marketing Director at GrandSoft.

“I am proud to announce Lavasoft’s partnership with GrandSoft to extend our product range to the Asian market,” says Lavasoft CEO Jason King, who personally led projects to establish local representation of Lavasoft, and the Ad-Aware brand, in Hong Kong, China, and Japan.

“This has been a rich and interesting experience in which I have gained a wealth of knowledge about these markets and varying business cultures. Along the way, Lavasoft has attained a number of corporate clients and we are currently exploring multiple partnership opportunities with technical companies in these regions. I look forward to continuing to grow our business here in Asia,” King says.

Adding to its global reach, Ad-Aware is currently available in 11 languages – including two Chinese versions – provided through Lavasoft’s longstanding partnership with leading localization expert, CSOFT International (www.csoftintl.com).

About GrandSoft

GrandSoft Hong Kong Ltd. is a leading value-added distributor of many well-known software programs in Hong Kong. The company engages products into the market and delivers solutions to business users through an extensive network of channel partners in the region. GrandSoft’s mission is to be an indispensable partner for software vendors who can rely on GrandSoft for its perseverance in developing channel partners and devotion to building sales in the local market. GrandSoft is also a trusted distributor for resellers, who depend on its timely and quality support on sales, marketing and technical issues.