We recently came across an article that featured an interesting quote from one of our competitors, so I thought I would share it:

“We’re the Toyota. A high quality brand - you get a great car for a reasonable price.” Acknowledging that the new products had been value priced Powledge said that they were targeted at people “Who don’t want to pay the highest prices, but want a quality solution.”
                                                     Tom Powledge, General Manager, PC Tools

Would that make us the Volvo..?