Who’s behind those avatars that you see on the Lavasoft company blog? Why do we write the way we do, about certain topics? Get to know a few of the members of our staff and management team at Lavasoft, as they each answer the question, “Why do you blog?”

Pekka

Malware analyst

‘I blog in order to increase public awareness of matters threatening user privacy and system security, believing that all small informative steps can generate giant protective-leaps among the Netizens of the IT-driven virtual biosphere!’

Faye

Executive liaison

‘It's a good means of getting down all those thoughts that never quite get around to doing anything with. Journals are too restrictive (they'll want lots of data for any claim you make), coupled with the fact you never get around to it, means ideas are lost or forgotten about in the larger scheme of daily tasks. Think of all those thoughts that never find an outlet for and are then lost. The blog is a good means of capturing these thought droplets that could end up as lost in the bigger picture.’

Albin

Malware analyst

‘I blog to keep you updated on what's going on at Lavasoft Malware Labs and so that we can help you to stay aware of new and pervasive threats – from the latest rogue security programs that we’ve discovered to specific online threat trends that we’ve pinpointed.’

Anders

Malware analyst

‘As a malware researcher, I encounter all types of malware during my work. Some of these use new techniques of spreading or just an unusual way of tricking people to install it – be it phishing sites or a new rogue. The blog makes it easy for us to get information to you on the things that we consider important for you to know.’

Erin

Marketing & PR

‘As Lavasoft’s newsletter editor, I’m constantly sifting through the security news, and looking into Lavasoft company news, in order to highlight and expand on the information that you need to know to protect your privacy and security. I blog to bring you the opposite of the notorious FUD-style tactics. When you have the facts, you can more easily stay aware, informed, and – ultimately – safer online.’

Michael

Vice President, Sales & Marketing

‘It’s tough to find the time to read through extensive reports and articles from the security industry, and I can imagine that it is even tougher for our computer users who don’t work within the industry every day. I think blogging allows me to share in a style that I prefer myself, hard-hitting information in short and concise formats. It’s also easy to get caught up in the seriousness of our business, so I like to show the lighter side of Lavasoft every now and then. And finally, let’s admit it…who doesn’t like to see their name in print?’