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'Change we need' - for online ad companies
When Bloomberg announced that President Obama (U.S., for those of you who may have been sleeping the past 5 months) will appoint Jon Leibowitz to head up the Federal Trade Commission, they failed to mention the potential security benefit for computer users. Here at Lavasoft, we nod our collective heads in approval of this appointment.
Liebowitz has a history of speaking out against certain online advertising practices, including behavioral targeting, and we hope this scrutiny continues as he takes on the healm at one of the most influential commerce agencies in the U.S. He has not yet, however, jumped on the bandwagon to support laws to regulate the industry, stating that industry needs to self-regulate before requiring government legislation.