OCTOBER 2008

Sneak Peek: Ad-Aware Anniversary Edition

Not only is January a time of new beginnings, it’s a time of celebration – for Lavasoft and for all of our customers around the world who depend on our Ad-Aware software to safeguard their online security. This year, 2009, marks our 10 year anniversary of providing computer users with the power to protect their privacy. To meet the latest threats abounding this year head on – and defeat them – we’re releasing the powered up new version of our signature anti-malware software: Ad-Aware Anniversary Edition.

Building on 10 years of advanced malware detection, Ad-Aware Anniversary Edition provides comprehensive malware protection without loading down your system’s resources. The new version, which debuts on January 20, 2009, delivers powerful online security, at its best. Here’s your sneak peek at what’s new and improved in Ad-Aware Anniversary Edition.

  • Integrated Ad-Watch Live! Real-time Protection
    Each edition of Ad-Aware now includes an integrated version of the Ad-Watch real-time monitor – no more loading Ad-Watch as a separate tool!
    • Ad-Watch Live! Basic in Ad-Aware Free includes real-time process protection to suspend suspicious files and block malicious processes that try to start or run on your system in order to prevent further integration into your PC.
    • Ad-Watch Live! Advanced in Ad-Aware Plus boosts your security with process protection and registry protection, including behavior-based heuristics scanning.
    • Ad-Watch Live! Expert in Ad-Aware Pro offers our highest level of protection – including process, registry and network protection, as well as behavior-based heuristics scanning.

  • Behavior-based Heuristical Detection
    Extra Sensory Protection in Ad-Aware Plus and Pro let’s you go a step beyond detecting known threats – heuristical detection finds and blocks unknown and emerging threats by analyzing the process and assessing its behavior.
  • Extensive Detection Database
    Ad-Aware Plus and Pro versions now detect over 2 million known threats, with continuous pulse updates to guard your privacy against new cyber attacks.
  • Radically Improved Resource Efficiency
    The new version provides ultimate resource efficiency with dramatic improvements to the strain on your system's resources. The memory use of the Beta has been tested at a minimum of 15 times lower than your existing Ad-Aware version!
  • Customizable Profile Scans
    Easily create and save personalized scan profiles so Ad-Aware only scans areas that you select. Save time by scanning areas where known malicious programs are located, or choose from 13 different sections to scan, including critical sections, folder selection, only executables, compressed files, and the Windows registry.
  • Lavasoft SmartSet
    Get started quickly and easily by using Lavasoft SmartSet, included in each version of Ad-Aware. Based on expert recommended settings, automatically configured settings for scans and recommended actions for found infections make detection and cleanup effortless. No need to stress – Ad-Aware is good to go.
  • Detect, Remove AND Clean
    A step beyond simply detecting and removing malware, Ad-Aware intelligently cleans your system by removing all traces of the infection.
  • Lavasoft AutoStart Manager
    The AutoStart Manager in Ad-Aware Pro keeps your computer running efficiently with easy control over what programs start when your computer does – reducing the toll on your system that occurs when unnecessary programs are running.
  • Pin-Point Scanning
    Easily identify whether suspicious files are safe or malicious - right-click any file or folder to perform an immediate Ad-Aware scan or to submit it to ThreatWork for analysis.
  • Tray Application
    Conveniently receive notifications and alerts and easily control Ad-Aware without running the full user interface.
  • Background Scan Mode
    Save resources by closing Ad-Aware while scanning your computer – keep working while a scan is performed.
  • Full Integration with Windows Security Center
    Get Ad-Aware protection and status notifications through the Windows Security Center.
  • Easy to Download, Install and Use
    Effortlessly maneuver the complexities of malware detection and removal with our new, polished user-friendly interface.

Next month, we’ll give you a complete look at the full features and benefits that are offered in each of the new versions of Ad-Aware Anniversary Edition. As part of our 10 year anniversary celebration, we’ll also be releasing a selection of the customer stories which have flooded the Lavasoft News' editor inbox over the past months – thanks to all of our Ad-Aware supporters who answered our call to share your comments and feedback with us. Stay tuned next month!

Get More – Pay Less
Like the new and improved features that you see in Ad-Aware Anniversary Edition? For a limited time this month, take advantage of our special offer on Ad-Aware Plus and Pro; not only will you save 15%, you’ll get the new version with all its fresh features for free upon its release. All existing Lavasoft customers with a valid Ad-Aware license will be eligible to update to the new version completely free of charge. Click the links below to purchase; hurry, this special offer ends January 19, 2009!

Buy Ad-Aware Plus Now – 15% Off!

Buy Ad-Aware Pro Now – 15% Off!

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By The Numbers
2.9 billion U.S. dollars were lost by households in the past two years due to damage caused by virus infections.

Source: Consumer Reports, State of the Net 2008
Tips & Tactics
Good news for Ad-Aware users: incremental threat updates are now available. Read more about how the download time for updates is now significantly reduced!
What People Are Saying
“[Ad-Aware] provides solid and reliable protection with great flexibility available to the user…combining leading detection technologies from the anti-spyware and traditional anti-virus worlds.”

John Hawes, Virus Bulletin Review
Forward to a Friend
Pass on the news, tips and offers in this issue – e-mail Lavasoft News to a friend.

Lavasoft AB Odinsgatan 10, 411 03 Gothenburg, Sweden | www.lavasoft.com | editor@lavasoft.com