Lavasoft News - September 2007

Lavasoft Tree Planting Challenge

In the August issue of Lavasoft News, part of our focus was how we can all do our part to make sure that the technology-centered world we live in leaves a less harmful impact on our surroundings. As part of this, we teamed up with an eco-friendly company, GreenPrint, to introduce the Lavasoft tree planting challenge.

We appreciate all of your efforts to cut down on paper product consumption by purchasing GreenPrint Home version. And remember, for each of your purchases, two trees will be planted!

To give you a little perspective on how these tree planting projects help the environment, according to the USDA Forest Service, a single tree generates $31,250 (U.S.) worth of oxygen, provides $62,000 worth of air pollution control, recycles $37,500 worth of water, and controls $31,250 worth of soil erosion, over a 50-year life span.

The tree planting project is being coordinated by American Forests, an organization that plants native trees in ecosystem restoration projects across the United States and around the world, and by Sustainable Harvest International (SHI), a group committed to long-term sustainable development in Central American farming communities where the trees are planted.

Take a look, below, at the areas throughout the globe where the trees from the Lavasoft challenge will be planted.

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Lavasoft Privacy Toolbox
The risk associated with using the Internet, like spam, viruses, spyware and phishing, remains high, according to Consumer Reports. In the first half of 2007, spyware infections prompted 850,000 U.S. households to replace their computers, according to a recent survey. One out of every 11 surveyed had a major, often costly problem due to spyware. The economic fallout per incident was averaged at $100 (U.S.), with damage totaling $1.7 billion.

Source: Consumer Reports, State of the Net 2007
Term of the Month
A pump and dump scam is a spam technique that uses misleading messages to create hype around targeted stock – usually “penny stocks” that sell for less than $1 U.S. per share. Spammers acquire the stock before sending their spam, and then “dump” their shares after share prices have inflated. The result: investors are fooled into losing money, while the spammers make off with a profit. Read more about recent spam trends in our “Spam Surge” article.

Tech Tips
Every time you surf the Net, your browser keeps track of all of your online steps. With Ad-Aware 2007, we’ve given you an easy solution to remove all traces of your Internet browsing from your system, keeping spyware from documenting surf patterns and targeting you with adware and spyware. TrackSweep, one of the new privacy features in Ad-Aware 2007, gives you the option to clean your cache, cookies, history, last typed URLs, and browser tabs from Internet Explorer, Firefox, and Opera, in one clean sweep! To use TrackSweep, from the “Tools & Plug-Ins” tab in Ad-Aware 2007’s user interface, select “TrackSweep” and then choose the items you want cleaned. TrackSweep is a feature in Ad-Aware 2007 Free, Plus and Pro.
Helpful Homepage
The Anti-Phishing Working Group is an organization committed to wiping out online scams by focusing on eliminating fraud and identity theft that results from phishing, pharming, and e-mail spoofing. Visit its website to report phishing attempts, pharming sites, and crimeware, or browse the informative resources section to brush up on the latest threats.
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