Lavasoft News - June 2007

Ad-Aware 2007 Premiere

The premiere of Ad-Aware 2007 is only days away, and an all-new Ad-Aware anti-spyware will be available online June 7, and on U.S. retail shelves shortly thereafter.

At Lavasoft, our mission is to develop and deliver the highest quality anti-spyware solutions, in order to give computer users the power to control their privacy and security. Ad-Aware 2007 is Lavasoft’s answer to the rapidly changing threat landscape in today’s cyber world. The fully redesigned Ad-Aware 2007 has a new architecture that allows for more program flexibility and improved malware detection as the industry continues to grow in sophistication.

“The launch of Ad-Aware 2007 is an important step for us here at Lavasoft, setting the groundwork for our focus on the next generation of malware and spyware threats,” said Lavasoft CEO Ann-Christine Åkerlund.

At the same time, we know that security does not have to be complicated to be effective and relevant. Ad-Aware 2007 was developed with direct input from computer users representing the spectrum of ability, and the fresh new interface smoothly guides users through the complexities of detecting and removing malware, while still providing advanced options for experienced users.

With Ad-Aware 2007, Lavasoft has responded to the needs of the everyday computer user at home as well as the IT individual in a business setting. Ad-Aware 2007’s fully rebuilt engine results in faster scanning times, and is stocked with convenient new additions like automatic scans and Web updates with the Scheduler feature, the TrackSweep privacy tool that erases tracks left behind from Internet browsing with the click of a button, and the built-in Hosts File Editor to block advertisement sites and reverse browser hijack entries.

The 2007 product will be released in three different versions: Ad-Aware 2007 Pro, Ad-Aware 2007 Plus, and Ad-Aware 2007 Free (formerly known as Personal). Take a look at the host of new features included in Ad-Aware 2007 Pro, Plus, and Free by clicking on the product boxes below.

While Ad-Aware 2007 will not be Vista compatible right away, a Vista compatible version (32-bit) will be released at the end of August, and all Ad-Aware users with a valid license will immediately receive the Vista compatible version update upon its release.

Remember, if you have a valid Ad-Aware SE license, you are eligible for an update to the new Ad-Aware 2007 version, completely free of charge!

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Lavasoft recommends SpeedUpMyPC - Buy Now for $29.95
Computer users are safety savvy when it comes to understanding potential threats coming in through their e-mail inboxes, like phishing, viruses, and malware. Results from an E-mail Sender and Provider Coalition survey show that over 80 percent of users recognize and report spam through functions in their e-mail service. Yet, it only takes one e-mail user in 10,000 to buy something from a spammer to keep them in business.

Source: Network World
Term of the Month
RSS is a type of web feed format used to publish constantly updated web-based content like blogs and news feeds. RSS stands for Really Simple Syndication, and can also refer to Rich Site Summary or RDF Site Summary. RSS delivers information as an XML file called an RSS feed or webfeed. By subscribing to a website's RSS feed, new content from that site is retrieved and presented to the computer user through their feed reader or feed aggregator program.

Tech Tips
It can be difficult and time consuming to keep track of all the news available on the web. Sign up for RSS feeds to stay up-to-date with news from your favorite websites. RSS is a convenient way to distribute news, plus it allows you to control the amount of data you receive online and decrease your online traffic, saving you time by not having to visit individual sites. To use RSS feeds, simply choose an RSS reader tool and then load RSS feeds into your reader from the sites you are interested in.

Lavasoft's Company Blog and the News from Research blog have RSS feeds up and running. By subscribing to the News from Research blog, you will be notified whenever a new Definitions File is released.
Helpful Homepage
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