The Countdown to Ad-Aware 2007

Ad-Aware 2007 is coming soon to a computer near you.

Lavasoft is currently putting the finishing touches on the release candidate with the help of our loyal VIP beta-testers. The developers have been hard at work for months on the latest version of the anti-spyware tool used by more than 200 million computer users around the world today.

"Thanks to the input from our users around the world, I am thrilled to bring a new Ad-Aware product to the market that is designed to meet the needs of today's computer user," says Lavasoft CEO Ann-Christine Åkerlund. "As soon as Ad-Aware 2007 hits the market, we will be turning our attention to the next generation of Lavasoft products."

Ad-Aware 2007 will be available in Free (formerly known as Personal), Plus and Pro versions. An updated version of Enterprise will be launched at a later date. Along with an updated product, we have given Ad-Aware's icon and retail box design a makeover; the new looks are familiar, but fresh.

The beginning of 2007 seems an appropriate time to launch, with security experts expecting this year to be one when cyber criminals take their sophistication to a new level.

As users slowly catch on to e-mail (phishing) scams, the scammers need to come up with new tools. It is predicted they will set their sights on social networking websites, instant messaging services, and those making calls over the Internet.

Lavasoft Security Center Manager Christopher Allansson says computer users should also be aware of programs that try to lure them into installation in order to gain some "special" function.

"These programs are often full of viruses, rogue anti-spyware, keyloggers and spambots," says Allansson. "The worst forms of malware have a rootkit in them that fully expose the users without them even being aware of infection, and which also cause mass-spamming. Malware is becoming more sophisticated and is capable of changing the PC's system so much so that Windows sometimes has to be fully re-installed."

Allansson also stresses the trend for people to hook up more of their home electronics to the Internet is dangerous because they often use wireless connections, which leave the user totally unprotected against hackers and infections.

It is important for you, the user, to educate yourself and stay up-to-date on the latest threats. And having real-time protection against spyware is a must for 2007 and beyond. Ad-Aware's latest edition is optimized to seek and destroy the latest spyware threats on the market today and those to come. Here is a sneak peak at some of the new-and-improved features you can look forward to in Ad-Aware 2007:

Features
The technical version	What that really means
Enhanced Code Sequence Identification (CSI) accuracy for malware identification with our improved hash technique.	Find more malware with a faster, and more accurate, detection technique.
Incremental updates from our extensive Detection Database.	Quicker downloads at more frequent intervals.
Expanded Ad-Watch real-time protection.	Multiple browser support includes a new browser clean sweep of cache, cookies, history and latest URL's. Improved identity theft protection, better registry protection, and the continued blocks of pop-ups and tracking cookies.
Advanced auto-schedule capacity.	You set the time and date for your scans and Ad-Aware does the rest.
New GUI organization and structure.	It is easy-to-use, easy to navigate, and "gosh-darnit", it looks good!

Download Release Candidate 1 for Ad-Aware 2007, available soon at www.lavasoft.com and check out the new-and-improved features yourself. Also make sure to tell us what you think.

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